Emagic was set up with the outspoken goal to become a major concert promoter in Romania, bringing new (international) standards to the concert organizing business in the country. “Serious About Entertainment” - the company’s slogan, reflects very well our philosophy. We take pride in the fact that Emagic has set a higher standard of events through professional production values and innovative services to the public.

Keeping in mind that the public is always our number one priority, we have strived to enhance the concert-going experience from easy and civilized access to the venue to hassle-free food and drink distribution be it for 400, 4.000 or 40.000 spectators

Through strong interpersonal relationships with the top artist managers and agents, Emagic was able to build a level of trust and reliability with the international artist community, thus helping to put Romania on the map of major concert tours.

Among the key events organized by Emagic in Romania in 2006 – 2008 we could mention: – DEPECHE MODE
• June 2006, Bucharest, Lia Manoliu Stadium
• First ever sold out stadium show (45.000 audience)

– SHAKIRA
• July 2006, Timisoara, Dan Paltinisanu Stadium
• First ever top international artist in Timisoara football stadium (25.000 audience). – B’ESTIVAL
• June-July 2007, Bucharest, Romexpo
• Romania’s biggest 3 day international festival (+50.000 audience) with acts like MARYLIN MANSON, ALICE COOPER, FAITHLESS, P!NK, KASABIAN, REAMONN, WU TANG CLAN, MORCHEEBA, HOOVERPHONIC

– DURAN DURAN
• October 2006, Bucharest, Sala Palatului (Sold out)

– KYLIE
• May 2008, Bucharest, Cotroceni Stadium
• One of the top shows in the European tour in terms of audience (app. 20.000 ppl) – B’ESTFEST 2008
• 4, 5, 6 & 11 July, Romexpo open air, app. 60.000 ppl
• Artists: Alanis Morissette, Cypress Hill, Kaiser Chiefs, Manic Street Preachers, Nelly Furtado, Manu Chao, Judas Priest…

– METALLICA
• 23 July, Cotroceni Stadium, SOLD OUT (app.24.000 ppl)

– LENNY KRAVITZ
• 26 July, Cotroceni Stadium, app. 17.000 ppl

– IRON MAIDEN
• 4 August, Cotroceni Stadium, app. 22.000 ppl

– STING
• 10 February, Sala Palatului, app. 4.000 ppl

– KRAFTWERK
• 12 June, Sala Palatului, app. 4.000 ppl

– B’ESTFEST 2009
• 1-5 July, Romexpo open air, app. 70.000 ppl
• Artists: The Killers, Moby, Motorhead, Franz Ferdinand, Orbital, Santana, Manowar, The Ting Tings, The Chartalans, Patrice, Looptroop Rockers and many more.

– MADONNA
• 26 August, Izvor Park, app. 60.000 ppl

– Diana Krall:
• November 2009, Sala Palatului, Bucharest

– Chris Rea
• February 2010, Sala Palatului, Bucharest

– Mandinga
• Martch 2010, Sala Palatului, Bucharest

Other events and/or concepts developed and produced by Emagic also include:

– HEINEKEN THIRST STUDIO
• November 2006, Bucharest, Tennis Club
• Artists : Groove Armada, 2Many DJs and Soulwax Nightversions.

– UNDERLONDON events
• Original Emagic concept with underground UK and Romanian acts (alternative music concept).

– WORLD MUSIC MASTERS events
• Original Emagic concept that brought acts like BUENA VISTA presents HAVANA LOUNGE, FANFARA CIOCARLIA, PINK MARTINI, PASION DE BUENA VISTA and HARLEM GOSPEL CHOIR to Romania.

– BECK’SPERIENCE
• June 2008, Bucharest, Sala Polivalenta
• Artists: Goldfrapp, Vive la Fete, Kraak&Smaak, Addictive TV, Stereo MCs

– FUSION STUDIO WEEKEND
• November 22 and 23, Bucharest, Sala Palatului
• Artists: Nouvelle Vague & Koop

– TUBORG GREEN FEST
• 4-6 September, Izvor Park, app. 50.000 ppl
• Artists: Chicane, Guano Apes, The Herbaliser, The Crystal Method, Stefan Banica, Zdob si Zdub, Suie Paparude, Vita de Vie and many more.